If your listing is driving foreign travellers away, you will never find out…

We read it the way the traveller you are targeting would: a score out of 10, the lines that lose them, and a version that convinces in their language.

Or try it yourself: 3 free audits on signup, no credit card required.

Travellers covered AmericanBritishDanishDutchFinnishFrenchGermanIrishItalianSpanishSwedish

The first page of the PDF report on a smartphone: header, target nationality, cover photo, overall score and the start of the diagnosis.
“Quiet farmhouse with vineyard views.” Before the photos, a German traveller looks for the exact distance to the beach. Your page does not give it.

One real case, line by line

A campsite on the Costa Brava, its page published in English, read for a German traveller. The copy below comes from a real audit.

German traveller

Published copy

Welcome to Camping [...], a resort in the heart of the Costa Brava. A unique place to relax, enjoy, and connect with nature. Discover one of the best campsites in [...], located in one of the most authentic coastal villages.

Rewritten for this market

Camping [...]: family resort on the Costa Brava with full pricing transparency. Plan your German family holiday with complete, structured information: exact distances, full price lists, and detailed accommodation specifications for bungalows and pitches.

Cultural reason

“Gründlichkeit” (a taste for doing things thoroughly): a German traveller checks distances, prices and equipment before booking. Superlatives are no substitute for figures.

The page stays in English, its language of publication. What changes is the information and its order.

Your first audit, in three steps

1

Paste your listing's URL

Nothing to retype: the tool reads the page exactly as it already exists online.

2

Choose the target buyer's nationality

Overall score, first impression, strengths and friction points, assessed for the targeted traveller's nationality.

3

Get a ready-to-use audit

Scored diagnosis, rewritten copy, photo plan, sales brief and technical data, to read online and export as a PDF.

A complete audit, market by market

You see what is holding the listing back

Scored diagnosis

An overall score and a breakdown by criterion, built the way a traveller would see your listing for the first time.

Your listing speaks to the traveller you are targeting

Cultural rewrite

Your listing copy, rewritten in the report language and adapted to what travellers of that nationality expect.

Your photos stop raising doubts

Photo plan

Which photos to feature, in what order, and which to drop so as not to lose the traveller's trust.

You know what to answer the traveller

Sales brief

The arguments that actually convince, nationality by nationality, ready to use in your exchanges with the traveller.

Your webmaster only has to copy

Technical data

JSON-LD, Open Graph, alt attributes: the technical sheet to hand straight to your webmaster.

You have a document to show the owner

PDF report

The whole audit exported into a single document, ready to share with your agency or your selling client.

A preview of what you receive

Nothing to retype, nothing to format: everything is ready to use.

  • The optimised listing, to paste as-is onto your portal.
  • The sales brief, ready for the viewing and the negotiation.
  • The technical optimisation (tags, structured data), sent straight to your webmaster if you want it.
  • Everything copies and pastes online, field by field, from the audit interface into your agency's CMS. A single PDF stays available for the archive or the seller.

You save time and gain efficiency: your international sales are ready to grow.

Or try it yourself: 3 free audits on signup, no credit card required.

Published by BNM Consulting

Built for agencies selling internationally

Frequently asked questions

Is the text generated automatically?

Yes, a language model writes the text. It does not start from nothing: every market has its own reference file, built on the three standard frameworks of national culture (Hofstede, Hall, Lewis), on the country's own work in sociology and marketing, and on observed booking habits. You read it and you decide: nothing is published on your behalf.

How long does an audit take?

A few minutes. The tool reads the published page, produces the diagnosis, the rewrite, the photo plan and the sales brief, then tells you when it is ready.

Is my listing changed on my portal?

No. The tool reads your page online and never touches it. You get copy to paste, which you publish yourself if you want to.

What language is the report written in?

The rewritten listing stays in its language of publication. The diagnosis, the advice and the brief are written in French, English or Spanish, whichever your business works in.

Ready to see your listing differently?

Write to us with the link to your listing: we will review your request and get back to you.

Or try it yourself: 3 free audits on signup, no credit card required.

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Cultural Tourism Audit

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